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Apple to Speak at CES Conference for First Time in Decades

Headlines

Apple Inc. is officially returning to the Las Vegas CES technology conference for the first time in decades to discuss its stance on consumer privacy – rather than pitch a new hardware product.

Two years ago, Apple launched an aggressive battle against ads that track users across the web. Today executives in the online publishing and advertising industries say that effort has been stunningly effective—posing a problem for advertisers looking to reach affluent consumers.

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News

Apple Inc. avoided 15% tariffs on its most important products, the iPhone, iPad and MacBooks, after U.S. President Donald Trump signed off on a trade deal with China.

Apple employees in the Santa Clara Valley region can now access free genetic tests via Color Genomics.

Spectral Edge uses a type of AI called machine learning to make smartphone pictures crisper, with more accurate colors. Its technology takes an infrared shot and blends it with a standard photo to improve the image.

AirPods are set up to have an amazing holiday quarter and a new research note predicts that they will soon overtake the $4 billion quarterly revenue that Apple saw at the peak of iPod in 2007.

Reviews

We asked Apple how you keep a consumer supercomputer from melting.

The Pro Display XDR and Pro Stand are already infamous. But here’s what it’s like to actually use them.

AirPods are part of the “Wearables & Home” category for Apple which used to be called Other Products and include also the Watch, iPod, Apple TV, Beats and HomePod (among other items.) iPod revenues were broken out as recently as 2015 but as the graph below shows, there have been no specifics on any product in “Wearables & Home” since then.

Rumors

Others

Finally

That $53,000 for the Mac Pro on the high-end is a lot of money for a computer, but there will be buyers. There doesn’t seem to be a lot of discussion about the lower, more practical, workstation price points – which are common to Windows workstations too.