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Apple Arcade: It’s Time to Play

Headlines

Game developers have woven artistry, curiosity and a lot of heart into a curated selection of unprecedented games made possible by Apple Arcade.

Dowling headed Apple’s communications for the last five years.

News

Apple applied for a trademark on “Slofie,” potentially giving the company control over the word’s usage. Slofies are Apple’s name for slow-motion selfies, a feature that’s new to the iPhone 11 models.

Your iPhone will get a software update this week, but you might want to wait for iOS 13.1.

Apple Watch is still a maturing product category for Apple, and that shows in the adoption data. According to CNBC, Apple says a whole 70% of Apple Watch customers are buying their very first model.

Reviews

Apple’s new iPhone 11 Pro and iPhone 11 Pro Max have the best cameras on a phone; a huge improvement in battery life; bright, beautiful displays; and they come in midnight green. But starting at $999, they’ll cost you.

Let’s get this out of the way right up front: iPhone 11’s Night Mode is great. It works, it compares extremely well to other low-light cameras and the exposure and color rendition is best in class, period. If that does it for you, you can stop right here.

It’s an impressive year-over-year camera improvement one year after an impressive year-over-year camera improvement.

Following years of a judicious union between platforms, it’s time for iPad to embark on its own journey.

What Apple’s A13 Bionic chip signals about the future of mobile technology.

The Apple Watch has been on a very steady trajectory: slightly better every year. The price starts at the same $399 as last year, and cellular or material upgrades will add to that cost. Compared to the Series 4, the Series 5 has only a few minor feature updates — chief among them is a new always-on screen. Compared to the rest of the smartwatch market, the Apple Watch Series 5 is in a completely different league.

I’d have placed an order for a Series 5 watch even if Apple had put up a slide that said “Just one new feature: Always-on display.”

With last year’s release of the Apple Watch Series 4, it felt as though Apple had finally reached a point of equilibrium on the hardware side of the device. The Series 4 brought the first physical redesign, thinning the Watch out and stretching its slightly larger screen to the corners.

Entering into the busiest video game season of the year, we didn’t exactly need Apple Arcade, nor did we really want it, given Apple’s mediocre stewardship of video games for the past decade. What a shock, then, that Apple Arcade is one of the best gaming launches we can remember, and that we can recommend it without making any apologies or exceptions for the stuff no one likes about mobile games. This thing is great.

Rumors

Others

Apple today previewed the new Apple Fifth Avenue, an entirely reimagined space beneath one of New York City’s most recognized landmarks.

Finally

It’s clear their camera team has been exceedingly thoughtful in their balance of technology and art — it really shows in the final images. It’s also made this year of iPhone testing more fun than usual, and I know you’ll have a blast as you begin experimenting with these new tools and possibilities.

The best Apple newsrumors, and reviews of the week in your inbox.