<2019 ∕ 14>

Media Companies Take a Big Gamble on Apple


Executives have been burned by their previous dealings with big tech companies. But Apple’s promise of a billion devices worldwide was too good to pass up. Even for Rupert Murdoch.

The nearly 6 percent price cuts come as iPhone sales have fallen in China.


Amazon.com Inc. is trying a new way to take its Alexa digital assistant mobile: wireless earbuds that mirror Apple Inc.’s popular AirPods.

Ian Goodfellow is a top figure in artificial intelligence, having popularized an approach called general adversarial networks. Now he’s joining Apple.

Apple’s music-streaming service has surpassed Spotify’s in paid U.S. subscriptions yet lags behind its Swedish competitor globally. The milestone sets the stage for the two rivals’ intensifying race for listeners around the world.

There has long been a debate about Apple’s secretive automotive project being only about a self-driving system for vehicles rather than a full electric autonomous vehicle. It now looks clear that the latter is the case as Apple hires Tesla’s head of electric powertrains.


A couple of weeks after Apple shipped its second-generation AirPods, the company’s Beats division is finally making its own entrance into the true wireless earbuds market. The new $249.95 Powerbeats Pro have longer battery life, a better fit, and superior sound.

Apple’s TV app is getting a makeover, and just in time for its expansion to smart TVs and third-party streaming devices. The new app is coming first, of course, to Apple’s own hardware: the Apple TV, iPhone, and iPad will be updated in May with the new TV experience; the Mac will follow this fall.

In many instances, a built-to-order iMac with a ninth-generation Core i9 processor is a better performer than the entry-level iMac Pro—and it’s much more affordable. But it all depends on the software you use.


Apple reportedly plans to launch three OLED-based new iPhone devices in 2020 available in 5.42-, 6.06- and 6.67-inch sizes, respectively, according to sources from Taiwan’s handset component supply chain.

The iPhone or Apple Watch could warn users of dangerous gases in the air or warn diabetics of high or low levels of blood sugar in the future, with Apple considering ways to add the ability for its mobile devices to “smell” the local environment, as well as to detect extremely fine dust particles or pollution.


Apple is relying on Intel for its 5G modem, and things are not going smoothly between the two companies.