<2019 ∕ 1>

Letter From Tim Cook to Apple Investors

Headlines

Based on these estimates, our revenue will be lower than our original guidance for the quarter.

Apple lowered its guidance for its Q1 following disappointing iPhone sales and trade tensions between the U.S. and China.

Apple Inc.’s Tim Cook confirmed Wednesday that the latest iPhones, his flagship product, are not selling up to expectations.

News

China’s Huawei Technologies [HWT.UL] has punished two employees for New Year greetings sent on the smartphone maker’s official Twitter account using an iPhone, an internal memo showed.

U.S. chipmaker Qualcomm Inc took steps to enforce a court order banning the sale of some iPhone models in Germany following a patent dispute, a move that will likely see Apple Inc pull those models from its German stores.

In a memo obtained by Bloomberg News, Cook expressed his disappointment after Apple cut its revenue outlook for the first time in almost two decades. That arose from “a number of factors — some macroeconomic, and some specific to Apple and the smartphone industry.” But the CEO added that the company would set record revenues for its services, wearables and Mac businesses.

Larry Kudlow, the director of the National Economic Council, said Friday that Apple’s technology may have been stolen by the Chinese.

Reviews

iOS devices and Macs sit at the center of our computing lives, often accompanied by a host of accessories. And each year brings a few standout new accessories that extend what our favorite devices can do in meaningful ways – 2018 was no exception.

Rumors

Others

What people took away from his letter and TV appearance today is that the iPhone laid a turd last quarter. Properly delivered, the takeaway should have been that China is crazy but the iPhone is still kicking the shit out of the entire rest of the handset industry and is only pulling further ahead.

Finally

All of the above points to a rocky year ahead for Apple, but also a pivotal one. The transition from the iPhone company to a Services company is now officially underway. It is clearly happening earlier than Apple had planned. How will Apple adapt to this new era?

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