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So why does Siri seem so dumb? Why are its talents so limited? Why does it stumble so often? When was the last time Siri delighted you with a satisfying and surprising answer or action?

“VR has some interesting applications, but I don’t think it’s a broad-based technology like AR,” Cook explained. “Augmented reality will take some time to get right, but I do think that it’s profound. We might … have a more productive conversation, if both of us have an AR experience standing here, right? And so I think that things like these are better when they’re incorporated without becoming a barrier to our talking. … You want the technology to amplify it, not to be a barrier.”

Cook tweeted that he was learning how to play the upcoming Super Mario Run as he met with Miyamoto and his team at Nintendo’s Kyoto headquarters. Miyamoto appeared at Apple’s September special event and announced that the new game would appear on iOS by the end of the year.

Jimmy Iovine has something to get off his chest. The Apple executive, 63, has spent decades in the music industry as a producer, engineer, label executive and co-founder of Interscope Records, before founding Beats Electronics and Beats Music alongside Dr. Dre and, in 2014, moving to Apple after its purchase of that company in a deal worth some $3 billion. Now, 17 months after the launch of Apple Music – which has generated plenty of headlines due to its exclusives strategy and aggressive pursuit of original content on its way to 17 million paid subscribers – Iovine still feels like his mission is misunderstood.

Amid a continuing decline in worldwide PC shipments, Apple is also experiencing a decline according to new PC shipping estimates from Gartner. During the third quarter of 2016, Apple shipped an estimated 5 million Macs, down from 5.7 million in the year-ago quarter for a 13.4 percent decline in growth.

It’s time for a Mac event!

Overall, I think that if there’s any phone that is worth 650-750 USD at its base, it’s the iPhone 7 and 7 Plus. If you’re upgrading from the iPhone 6s Plus you probably won’t find a ton of differences, but it’s still a significant step up in display, camera, speaker quality, battery life, and system performance.

Beyond anticipated camera improvements, speed bumps, and design tweaks, the iPhone 7 is planting the seeds of future technologies that will ripple through the entire Apple ecosystem. Years from now, every photo we’ll capture and view will be in wide color; Apple’s wireless headphones will have advantages wired models never had; and interfaces without tactile feedback will feel as outdated as non-Retina graphics do today.

Here’s a workaround to get ‘Hey Siri’ on your Mac.

The U.S. Patent and Trademark Office published an invention today that suggests the next Apple Watch could identify its owner simply by checking their heart rate. Apple’s patent application is titled “User identification system based on plethysmography” and describes how a pulse oximeter is used to determine the biometric signature of a user’s cardio rhythms. This data could then be used to identify the wearer and unlock the watch in a manner similar to Touch ID on the iPhone.

Bye bye iPhone bezels!

Popescu concludes his response by publishing a recording of a phone call with an Apple representative. Popescu did himself no favors by doing so. For one thing, it’s a breach of trust. But for another, I think Apple comes off well in this recording. They’re bending over backwards to give Popescu another chance and have his account reinstated.

Apple wants customers to be able to hold an iPhone properly, try out cases, and even pocket the device: Apple says this is to allow people to hold them properly, try cases on them and even see how they feel in your pocket. It’s a bold move, especially given the lack of visible security in the building.

At peak production, Apple is manufacturing roughly 1 million iPhones per day. More importantly, every single one of those phones is sculpted to 10 micron tolerances, from a single block of aluminum, as is every Mac, iPad, Watch and many of the accessories. It is difficult to convey to folks without a manufacturing background how insane this is, but let me try.