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Including Breakthrough New Camera Systems, the Best Battery Life Ever in an iPhone and Water & Dust Resistance

Featuring Water Resistance 50 Meters, GPS, Two-Times-Brighter Display, Dual-Core Processor & watchOS 3

Introducing an Effortless Wireless Listening Experience Packed with High-Quality Audio & Long Battery Life


“We do understand that this might be a difficult transition for some people who love their wired headphones,” says Schiller. “But the transition is inevitable. You’ve got to do it at some point. Sooner or later the headphone jack is going away. There are just too many reasons aligned against it sticking around any longer. There’s a little bit of pain in every transition, but we can’t let that stop us from making it. If we did, we’d never make any progress at all.

If you’re still unsure or unsatisfied about Apple removing the headphone jack this feature contains great explanations.

Featuring Apple Watch Series 2 & Exclusive Nike Sport Bands, This is the Easiest Way to Run


All things considered, the iPhone 7 surprised me with its impressive repertoire of improvements. For a year that wasn’t expected to blow anyone away, the sheer number of changes have revealed an overall extremely appealing product. Maybe Apple has been saving the low hanging fruit upgrades like increased battery life and stereo speakers for a year like this with neither breakthrough new tech like Touch ID or 3D Touch, nor a brand new design like previous full digit turnovers. Regardless, looking at the phone as a whole, I find myself very impressed and excited. New colors always help, too.

The Apple Watch Series 2 marks a new direction for the world’s most popular smartwatch, which is not the kind of change that Apple makes to its products very often. I think it’s fairly safe to say that this was the direction the Apple Watch has already taken itself over the past year and a half on the market. The huge reduction in the Edition’s price seems to show that Apple’s foray into high fashion was unsuccessful. The promotion of the Sport to a standard model and the accompanying change in marketing points to what was likely a huge majority of Sport watches sold over even the stainless steel models. Usually understanding Apple’s product direction can take a bit of reading the tea leaves, but for the Apple Watch Series 2, it’s surprisingly clear.

I’m excited, too, for the prospect of Apple dragging many other headphone makers into this sort of approach. It’s not hard to imagine that in a couple of years, there will be dozens of similar products, designed to appeal to all sorts of different budgets and desired audio quality. It seems to me that the AirPods are going to make listening to music on our smartphones (and other devices) better for everyone, eventually. That’s the sort of magic trick that Apple has gotten quite good at.

Not only did I dance, I headbanged. I shook my head side to side, I tossed my hair, I jogged in place, and I looked silly doing all of it. The AirPods stayed put, and they stayed loud. The music (more Sia, naturally) sounded full and lush and I couldn’t hear a single word anyone around me was saying, as if I was completely sealed off in a bubble of rock and roll. Pretty impressive.

Still hesitating between the two black colors? Gruber gives useful information there. I went with the Jet Black with no case, no fear.


In a retrenchment of one of its most ambitious initiatives, Apple has shuttered parts of its self-driving car project and laid off dozens of employees, according to three people briefed on the move who were not allowed to speak about it publicly.

From the AirPods Jony Ive’s video: “We’re just at the beginning of a truly wireless future we’ve been working towards for many years…”


We, as a species, are hooked up to focus on the short run, and we’re hooked up to seek popularity and avoid criticism. Choosing to do what you know will be unpopular in the short run but you believe will prove correct in the long run takes courage. Courage of one’s convictions, not courage running into a burning building to save a life, but courage nonetheless.

Great one!

The market has been pulling me along towards advertising based apps, and I’ve found that the less I fight back with anachronistic ideas about how software “should” be sold, the more sustainable a business I have.

Marco Arment also just announced trying ads for Overcast.