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Headlines

Next Wednesday will be exciting! As the invitation visual uses bokeh effect, the event is likely to focus (!) on the new iPhone camera improvements. 📸

Ireland allowed Apple to pay an effective corporate tax rate of 1 percent on its European profits in 2003 down to 0.005 percent in 2014, according to EU Competition Commissioner Margrethe Vestager.

💸

The European Commission has launched an effort to rewrite Apple’s history in Europe, ignore Ireland’s tax laws and upend the international tax system in the process. The opinion issued on August 30th alleges that Ireland gave Apple a special deal on our taxes. This claim has no basis in fact or in law. We never asked for, nor did we receive, any special deals. We now find ourselves in the unusual position of being ordered to retroactively pay additional taxes to a government that says we don’t owe them any more than we’ve already paid.

Official Apple response from Tim Cook, they’ll appeal and are confident the decision will be overturned.

News

Finance Minister Michael Noonan has insisted Dublin would fight any adverse ruling ever since the European Union began investigating Apple’s Irish tax affairs in 2014, arguing that it had to protect a tax regime that has attracted large numbers of multinational employers.

Apple on Thursday announced that it will make a pair of key changes to the iOS App Store starting next Wednesday, most notably a new effort to remove abandoned and problematic apps so they can no longer be downloaded.

Some spring cleaning on the App Store is way overdue. There’re plenty of 💩 and out-dated apps to remove.

Apple today posted an update to its App Store review guidelines document for developers. The updated information pertains directly to App Store subscriptions, SiriKit, and iMessage apps including Sticker Packs.

Oh yeah, Sticker Packs!

More storage is always good to take, but I would prefer to see more GB on the free tier and some price reductions on smaller plans.

Reviews

You’re going to have a lot more to talk about with Siri this fall. In iOS 10, Apple Inc.’s upcoming iPhone and iPad operating system, you’ll be able to control third-party app functions using the company’s voice-activated assistant for the first time.

Rumors
  • Deeper stylus integration, faster displays planned for iPads
  • New MacBooks, iMac, and 5K monitor with LG in product pipeline

Oh please, a 5K monitor for the new MacBook Pro! 😋

Others

Technically speaking, the EU ruling on the Apple matter doesn’t prevent Ireland from continuing to make tax competition the basis of its economic strategy. But the broad implication is that the EU is looking at using competition law as a basis for forcing member states to begin applying corporate tax law in a more uniform way. That’s a clear and present danger to Ireland’s overall economic approach, so the Irish are pushing back.

Good explanation about this “total political crap” story.

The Apple Twitter account created five years ago has just been updated with the next week event visual, one promoted-only tweet so far but already 240K followers and counting…

One possibility, though it’s not the most likely, is a small media event. Apple has held those in the past few years. In March Apple held what was likely the last event in its on-campus Town Hall space, but it could always choose to hold another.

I hope they’ll hold an all-Mac October event in the on-campus Town Hall.

Finally

It seems that we know almost everything about what will be announced next week, but how it’ll be introduced, the story around the headphone jack removal, will be interesting to watch.

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